![]() ![]() Meyer stepped down from the chief executive role in March 2008 and was replaced by Cella Irvine, who previously worked for Hearst Corp. The About Group generated US$102.7 million in 2007, which represented a 135-percent increase from the time of the Times Co. As part of the localization process, the China initiative-led by Matt Roberts, who became the CEO of, and Wen-Wei Wang, the vice president of technology for the launch-was named "Abang" because the Chinese character "bang" refers to the concept of a group or community. By January 2008, the China site consisted of around 25 employees, as well as 80 guides who were responsible for article production within seven categories: Fashion, Food, Health, Hobbies, Pets, Digital, and Travel. At the time of the launch, the company had a Japan-based online entity, .jp, but it functioned under a licensing agreement. Initially conceived of in January 2007, 's first fully owned foreign venture, the China-based, debuted in December 2007. acquired -a site that generated 3 million unique monthly visitors during the first quarter of 2007-for US$33 million in cash following two other purchases that were made in the preceding eight-month period: and. In March 2007, 's patronage was measured at 33.5 million unique visitors. Horan was appointed as About Inc.'s president and CEO, but he was soon replaced by Scott Meyer in May 2005. Google and Yahoo! were reportedly among the other bidders. In February 2005, The New York Times Company (Times Co.) announced it was buying, a purchase that was completed in the first half of the year for US$410 million. Following the purchase, which was finalized in the first quarter of 2001, the combined company was called "Primedia" and Kurnit remained chief executive officer (CEO). 30, 2000), while the Media Metrix company tallied 21 million unique monthly visitors-making it the seventh-most-visited "network of sites" at the time-a network of over 700 topic sites, sorted into 36 areas and 50,000 subjects, and approximately 4,000 advertisers. was measured at US$133 million in cash and no debt (Sept. At the time of the acquisition announcement, About Inc. The company was acquired by Primedia, Inc., in 2000 through a deal valued at US$690 million, whereby Primedia swapped 45.2 million shares for About, Inc.'s 18.1 million shares. ![]() In May 1999, the company changed its name to "About Inc." and the website name from "" to "". The original goal was to maintain 1,800 topic areas, but after five years of operation, this number was reduced to around 700. History 1997–2005: launch, renaming, Primedia acquisition įounded in 1996 as The Mining Company, the site was launched on April 21, 1997, by Scott Kurnit, owner of General Internet, Bill Day, and a group of other entrepreneurs in New York City. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama. In August 2012, became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats,, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. ![]() The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. ![]() Dotdash Meredith (formerly The Mining Company, and Dotdash) is an American digital media company based in New York City. ![]()
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